Chupa Chups Impossible

Meet the final boss of Chupa Chups.

For decades, the internet has complained that Chupa Chups are impossible to open. So to launch, Chupa’s new easier-to-open wrapper, we decided to make the problem much, much worse. 

Introducing Chupa Chups Impossible. If you can get through the layers of liquid rubber, silicon carbide, Kevlar® and carbon composite, you’ll find Chupa’s new easier-to-open wrapper. But that’s a big ‘if’.

250 of these industrial-strength suckers were sent to content creators and media outlets around the world. Supported by social films, community management, OOH and experiential.